Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: It's Worthwhile To Have Unique Images On Each Page
Google's John Mueller said on a hangout last week that when it comes to images, he thinks it is worthwhile to have unique images on each of your pages. If you have the resources, making your own images, instead of using blanket stock photography, should help with image search traffic and maybe the one box image results. - Google Adds Structured Data For Question & Answer Pages
Google announced yesterday a new supported structured data format named Q&A pages. It is designed to help Google with the question and answer formatted snippets carousel, where they let you slide through answers to questions from Q&A pages. - Google Posts Tests Like Button
It looks like Google is testing a like button, thumbs up button, on some Google Posts within search and maps. Brodie Clark shared a screen shot of this in action on Twitter. You can see the thumbs up icon at the bottom right corner of the post. - Google Fixes Bug Prevents Signed In Users From Using Google Search
For the past several days some searchers have been reporting issues with being able to go to Google.com and search the web. It happened to some searchers who were signed into Google. I was not able to replicate it but Andy B. from Google confirmed the issue and said it is now resolved. - Google Search Console Performance Report Drops Some Google Images Data On December 1st
Google posted a notice in the Google Search Console data anomalies page that they dropped Google Images data from the performance and/or search analytics report. It reads that on December 1st and ongoing "some data for clicks in Google Images from mobile devices was dropped." - Google Rugby
Here is a photo from the rugby team at Google. I guess Google has leagues at their GooglePlex in Mountain View, California. Maybe they play against other companies? In any event, they have an Instag
Other Great Search Forum Threads:
- Anyone ever see this "Related coverage" carousel before? cc: @rustybrick #SEO https://t.co/KM5HoSWXnB" / Twitter, Mordy Oberstein on Twitter
- At Google, our best stuff comes not from 'lone inventors,' but from people working together. Often over coffee or soft-serve. Fortunate to work with Sanjay and @JeffDean https://t.co/1CoXrhuH8v, Sundar Pichai on Twitter
- December 2018 AdSense Earnings & Observations, WebmasterWorld
- A simple way to check is to look for the content in the discussions directly in search - if the pages that use this setup show up, then we're indexing it.… https://t.co/dQeVimT9gz, John Mueller on Twitter
Search Engine Land Stories:
- Don’t skip these critical recurring SEO tasks
- Dive deep on best practices in search. Attend an SMX workshop!
- Google Search Console reporting bug drops some image search data
- AdStage’s new Join automatically shows Google Analytics, Salesforce data for search, social campaigns
- Google Local Services expands beyond US into Canada
Other Great Search Stories:
Analytics
- How to use event tracking in Tag Analytics to improve your website, Vertical Leap
- Integrating the User Journey with Google Analytics: Three Offline Business Cases, E-Nor
- Measuring Success in Google Analytics, WNW Digital
- New Changes Coming to Sessions and User Engagement in Analytics, The Firebase Blog
Industry & Business
- An exclusive look inside Google in-house incubator Area 120, Fast Company
- ‘Google You Owe Us’ claimants aren’t giving up on UK Safari workaround suit, TechCrunch
- Google CEO Sundar Pichai to testify before House committee on December 11th, The Verge
- Preventing Another Digital Agency from Stealing Clients, PPC Hero
Links & Promotion Building
- Internal Link Optimization with TIPR, Kevin Indig
- Link Building Strategies: The Complete List, backlinko.com
Local & Maps
- Google Loads Maps Results over HTTP, Bill Hartzer
Mobile & Voice
- IDC: Wearables grew 21.7% in Q3 2018, Xiaomi now leads Apple and Fitbit, VentureBeat
- Google Santa Tracker live w/ Maps integration as ‘Call Santa’ updated, 9to5Google
SEO
- Bill Slawski's Hardest SEO Quiz You'll Ever Take - 2018 Edition, Go Fish Digital
- bingbot Series: Getting most of Bingbot via Bing Webmaster Tools, Bing Webmaster Blog
- Empathy & Communication: Keys to a Successful SEO Career, Search Engine Journal
- In Search SEO Podcast 06: Why Zero Organic Result SERPs Are Back!, RankRanger
- Should you update to WordPress 5.0?, Yoast
PPC
- Major Trends in Paid Search [Report], State of Digital
- Use AMPHTML ads for better ad performance, page usability and user safety, Accelerated Mobile Pages Project
Search Features
