Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Larry Page & Sergey Brin Hand Sundar Pichai CEO Role For Both Alphabet & Google
Big news came out last night from the Google blog where Larry Page and Sergey Brin, the co-founders of Google, are stepping down from their roles as CEO of Alphabet. Sundar Pichai, the person they put in the CEO spot... - Vlog #29: Jeff Selig On Early SEO Days, Google Algorithms, International SEO & More
My last vlog for my trip to Boston was with Jeff Selig (@seosem), who is the VP, Director of Earned Media and Analytics at Overdrive Interactive. He started back in 1995 when he bought his first domain and built a web site. He quickly became... - Poll: After The SEO Audit; Next Steps
Chris Green posted a few Twitter polls about what folks in the SEO profession do after the SEO audit is complete. The responses to the poll show that many times SEO professionals do not agree on implementation or maybe. - Do Effective & Efficient Web Sites Really Need SEO?
Pedro Dias, a former Googler, posted on Twitter this line "Doing SEO means either the website, or the search engine, or both, are not dealing effectively--and, to some extent, efficiently--with the web as they should." In which, Gary Illyes from Google... - Google Images Dropped Custom Date Range Filter
Google Image Search has dropped the custom date range filter when you try to filter by time. This seems to have been removed a few months ago, so this is not "new" but I missed reporting this. - Google: Type Of Page Less Important Than Quality Of The Page
Google's John Mueller was asked if the site should make the meta data of its audio files indexable by Google. In which John responded "Think less about the type of pages, and more about the quality of the pages... - Human Size Snow Globe At Google
Similar to a couple years ago, Google has these life size, human size, snow globes that you can go into and be part of. Here is a photo from the GooglePlex in California
Other Great Search Forum Threads:
- Question: When you talk about "Ranking" and ranking factors, does that involve SERP features or just the 10 blue links?, jessthebp on Twitter
- We try to understand if the subdomain is a separate site or a part of the rest of the domain, and treat it appropriately. There's noth, John Mueller on Twitter
- What should go in robots.txt file in 2019, WebmasterWorld
Search Engine Land Stories:
- Genius sues Google and LyricFind for more than $400 million in damages
- Google My Business phone support has ended, but help from the experts has not
- Why Should You Attend Search Marketing Expo?
- How to breathe fresh life into evergreen content (and get fresh traffic, too)
Other Great Search Stories:
Analytics
- 5 More Calculated Fields for Data Studio, ClickInsight
- A List of Useful Google Analytics Reports, Michael Howeely
- Our Client Saw 890 Incremental Conversions with Google Discovery Ads, Seer Interactive
Industry & Business
- Former Google employees who say they were fired for organizing are filing labor charges against the company, Vox
- Genius sues Google over allegedly stolen song lyrics, The Verge
Links & Promotion Building
- 6 Most Common Roadblocks to Link Building Success, Search Engine Journal
- How to Develop a Content-Driven Backlink Strategy, BrightEdge SEO Blog
- Link Reclamation for SEO: Tips & Strategies, Portent
- Majestic Workshop on Backlinks & Link Building, SMXL Milan 2019 - Italy, Majestic Blog
Local & Maps
Mobile & Voice
SEO
- 9 Essential Rules for SEO Copywriting in 2020, WordStream
- Common SEO Missteps When Launching a Website, Go Fish Digital
- How Do I Make My Site Rank For a Keyword?, Distilled
- How to Prioritize and Categorize SEO Holiday Topics, Search Metrics
PPC
- 5 Ways to Improve B2B PPC Performance with SERP Features, KoMarketing
- Google Keyword Planner: A How-To Guide, Seer Interactive
- GroupM Sees Highest Ad Spend Growth Rate Since 2000. Can It Last?, AdExchanger
Search Features
- 11 ways Google is making life more accessible, Google Blog
- Psh, think you can guess the top GIF expressions of 2019?, Google Blog
Other Search
