Daily Search Forum Recap: December 4, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google's November 2024 core update is a week overdue and still shaking things up. Google Search Console refreshes its emails. Bing has this see results only from feature. Google Search web rendering service caches up to 30 days. Google has these interactive events steps in Google Search.

Search Engine Roundtable Stories:

• A Week Overdue, Google November 2024 Core Update Still Causing Volatility
  We are now over a week past the estimated time the Google November 2024 core update was expected to be done and it seems to still be causing a lot of ranking volatility in the Google Search results. The update was expected to be done two weeks after it first started rolling out and now we are three weeks and two from when it first launched.
• Google Search Console Refreshes Email Templates
  Google announced that it has modernized and refreshed the emails that are sent out from Google Search Console. Google wrote, "Starting today your Search Console emails are looking more modern and refreshed."
• Google Web Rendering Service Cache Lasts For Up To 30 Days
  We knew Google's web rendering service (WRS) does its own thing with caching but now a new post from Gary Illyes and Martin Splitt of Google said the "WRS caches everything for up to 30 days." This is done to help "preserve the site's crawl budget for other crawl tasks," Google wrote.
• Google Search Events Interactive Steps
  Google has a newish way to search for events in specific regions. If you do a search for events in a region, like Las Vegas, Google will then try to get you to narrow down that search by asking you what type of event, and then it will keep going to drill you down even deeper.
• Bing See Results Only From...
  Bing Search can now place a button under a search result snippet that triggers a site command to restrict the search results to only show results from that domain. The button reads, "See results only from [domain]."
• Google Pier 57 Lounge & Super Wide Screen
  Here is a photo from the super fancy Google Pier 57 location in New York City. You can see that there is this neat and futuristic lounge area with this super wide screen.

Other Great Search Threads:

• Ah good question. It does apply to resources. Which is why I recommend fingerprinting JS files as these tend to update more frequently. I'm not 100% sure if it applies to XHR GET requests, it does *not* apply to XHR POST requests for sure., Martin Splitt on Bluesky
• I spent years defending Yoast SEO against claims that it was 'bloated'. We worked hard to make sure it wasn't. Now, their AI recommendations feature ships a *1.8mb* JS file on post edit pages; mostly for creating+manipulating inline HTML &, Jono Alderson on Bluesky
• The SEO chapter of 2024 Web Almanac is live! This is the most in-depth edition of the SEO chapter ever written. We analyzed 17M pages and 83TB of data, including home and inner website pages. almanac.httparchive.org/en/2024/seo, Jamie Indigo on Bluesky
• Well, I have no idea why the hell I did this or if anyone will really care :-), but here is the code for my Daily SEO feed on Bluesky. github.com/jroakes/Dail... Here is the Feed: bsky.app/profile/did:... A few notes:, JR Oakes on Bluesky

Search Engine Land Stories:

• Rand Fishkin on the SEO opportunity pie shrinking and more insights
• Surprising data: 15% of Google searches are driven by only 148 terms
• Performance Max vs. Search campaigns: New data reveals substantial search term overlap
• PPC experimentation vs. PPC testing: A practical breakdown

Other Great Search Stories:

Analytics

• How to Report on Traffic from AI Tools in GA4 - Kick Point Playbook, KP Playbook
• Ultimate CTR Calculation Guide & Optimization Strategy, Hopskip Media

Industry & Business

• Microsoft Faces $1.27 Billion Antitrust Lawsuit Over Cloud Services in U.K., Wall Street Journal
• OpenAI hires Kate Rouch as first CMO, Ad Age
• OpenAI Poaches 3 Top Engineers From DeepMind, Wired
• The Slow Erosion of Google’s Deserved Trust, Trusthetics
• Australia urges greater internet user choice amid Google dominance, genAI, Reuters

Links & Content Marketing

• What Experience Do You ‘Get To’ Create for Someone Today?, Content Marketing Institute

Local & Maps

• Google Maps also showing Waze reports on Android Auto, 9to5Google
• How to Use Google Search Console for Local Keyword Research, RicketyRoo

Mobile & Voice

• Google's new app helps you learn complex topics, Android Authority
• Smart Home Market Becomes Apple’s Next Strategic Target; New HomePod with Display Set to Be Key Product in Apple’s Smart Home Strategy, Ming-Chi Kuo

SEO

• Automation for digital marketing agencies: Drive growth, efficiency & profits, Wix SEO Hub
• Breaking Down the SEO Career Path: From Intern to Director and Beyond, SEOjobs
• Bulk URL Crawling Status Checks with Google Sheets & Apps Script, Decode Digital Market
• Content Optimization Checklist for SEO`, Practical Ecommerce
• Crawling December: The how and why of Googlebot crawling, Google Search Central Blog
• Is srsltid impacting Google crawling?, Oncrawl
• The search engine-friendly Details disclosure element has new styling options, Coywolf
• How to hire an SEO for your team, SERP's Up SEO Podcast
• The Ultimate SEO Guide To SE Ranking: Unlocking Your Website’s Potential, SEOSLY

PPC

• AI-Powered Ad Copy: Writing Ads that Convert Without Losing the Human Touch, PPC Hero
• Why SEO and PPC Work Better Together, Jyll Saskin Gales

Search Features

• 7 Google AI announcements from November, Google Blog
• Google's video generator comes to more customers, TechCrunch
• Vertex AI customers can generate media with Imagen 3 and Veo., Google Blog

Other Search

• Apple says it uses Amazon's custom AI chips, CNBC
• Fresh Research Reveals How AI Search is Changing the Web, Semrush
• How ChatGPT Search (Mis)represents Publisher Content, Columbia Journalism Review
• New Research: We analyzed 332 million queries over 21 months to uncover never-before-published data on how people use Google, SparkToro
• The Year on YouTube: Takeaways from Trends Around the World, YouTube Blog

Feedback:

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