Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google released their annual top searches lists for 2021. Google spoke about its efforts around inclusive language in regards to crawling, indexing and ranking in Google Search. Google is now crawling yet over HTTP/3, but is over HTTP/2. Google Ads image extensions is coming to desktop in the coming weeks, plus more news around image extensions. Also, digital marketers mostly like to specializes in an area and not generalize.
Search Engine Roundtable Stories:
- Google Ads Image Extensions Come To Desktop & More
Google announced that image extensions for Google Ads is rolling out to desktop ads now. Note, it launched for mobile ads in May 2021. Also, Google Ads image extensions now supports dynamic image extensions for any language and you can use stock images as well for these image ad extensions. - Google 2021 Year In Search - Top Searches
Google has published this years year in review for the top searches it saw in 2021. From COVID vaccine, to Dogecoin and AMC stock to Alec Baldwin to Simone Biles and Dune and Gabby Petito and of course Squid Game. Those and more were all in the top searches globally for terms people searched in 2021. - Google Search Efforts On Inclusive Language
Google's John Mueller and Martin Splitt had two special guests on their podcast show this week to talk about how Google approaches inclusive language in search - a topic we briefly covered only once before over here. The two guests were Zineb Ait Bahajji and Bruno Cartoni who work on this area at Google. - Google: Googlebot Not Crawling Over HTTP/3 Yet
Google's John Mueller confirmed that Googlebot is not yet crawling over HTTP/3 yet. He said if you do implement HTTP/3 for your site, it doesn't mean it won't benefit your users and thus possibly your core web vitals metrics. But Googlebot won't crawl over it yet. - Poll: Search Marketers Prefer To Specialize In Their Job
Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist in their job. He asked "In today's job market, would you rather be a specialist - focusing on one specific channel (i.e. PPC, SEO etc), or a generalist?" - Google Sydney, Australia Office Pool Tables & Christmas Lights
Here is a photo from the Google Sydney, Australia office showcasing a pool table or billiards room with multiple pool tables, Christmas lights and the illuminated Google logo.
Other Great Search Threads:
- Got a podcast knowledge panel for @AzeemDigiAsks not too long ago and my Google Podcasts subscriptions have risen by almost 15%. Curious to know if other podcasters have seen increases to their Google Podcast subscriptions, or if t, Azeem on Twitter
- Google sending 2 different types of review notification emails - I got one type to one email address and one type to my corporate email address... https://t.co/G6ii5J14Mq, Claire Carlile on Twitter
- A simple way to check is the search performance report. It's rare that it'll go completely to zero, but you probably see that most of the traffic has migrated within a few week, John Mueller on Twitter
- Redirect errors when doing manual index request on redirected pages, Google Search Central Community
- I'm literally SWEATING as I right this as I'm so nervous! Here it is, in most of it's glory - announcing The SEO Quiz! 👉 https://t.co/PvXOqyC12R 👈 Thanks to all the superstars who participated in this massive vanity proje, Matt Tutt on Twitter
Search Engine Land Stories:
- 5 key themes shaping the future of marketing
- Google Ads brings image extensions to desktop devices
- As SEO becomes more complex, it involves more considerations than SEOs enjoyed in the “ten blue links” era
- Microsoft Advertising now supports Spanish language ads in the US
- How to align your tech stack with your organization
- 9 in 10 customers more likely to overlook a negative review if the business responds adequately, Yelp says
Other Great Search Stories:
Analytics
- 6 Ways to Prepare Your Digital Analytics Setup for 2022, Portent
- Converting Doubleclick tags to Global Site Tag (gtag), Digital Data Tactics
- How to reveal and leverage selected date range of Google Data Studio reports, Wissi
- Two Approaches to Personalizing Your Data Studio Reports, Adswerve
Industry & Business
- Alphabet Investors Sue Over 'Billions' In Antitrust Liability, Law360
- Exclusive: Biden’s cyber leaders go to Silicon Valley for more help fighting hackers, POLITICO
- Google sues Russia-based botnet operators, Axios
- Google Sues Two Russians for Alleged Organized Crime Scheme, Bloomberg
- New action to combat cyber crime, Google Blog
Links & Content Marketing
Local & Maps
- Take a photo in our Guiding Stars photo booth before December 9th!, Local Guides Connect
- 10 Important Google Maps Settings You Probably Don't Know About, Gizmodo
- Essential Google Maps Feature on Android Auto Mysteriously Disappears, AutoEvolution
Mobile & Voice
- Global Consumer Spending in Mobile Apps Reached $133 Billion in 2021, Up Nearly 20% from 2020, Sensor Tower
- Apple crafting 'new application paradigm' for AR and VR experiences, AppleInsider
SEO
- 11 Benefits of SEO for eCommerce, The Gray Dot Company
- 14 Tips for First-Year SEO Freelancers, Gent Of Search
- 5 Must-Haves for Your Next Enterprise SEO Agency, iPullRank
- Data Science for SEO and Digital Marketing : a suggested guide for beginners, Oncrawl
- Google CTR Stats – Changes Report for Q3 2021, Advanced Web Rankings
- Local SEO Solutions: 8 Tips to Boost Local Rankings, Ahrefs
- Why there are no VP SEO jobs, Tom Critchlow
- Product Review Snippets Not Working, ohgm
- Related Entities vs Related Queries in Semantic SEO, RankRanger
- Yandex Begins To Penalize Sites With Poor Reputations, Russian Search News
- Yandex To Change Video Indexing Policy From Early 2022, Russian Search News
PPC
- Google Ads (AdWords) API Annual Developer Survey 2021, Google Ads Developer Blog
- Spanish ads in the US and other product updates for December, Microsoft Advertising
Other Search
- How Google and Gannett uncover new stories from archival photos, Google Blog
- Counting down 2021 with 21 Search trends, Google Blog
- In 2021, the world searched for healing, Google Blog
- This year, we searched for ways to stay healthy, Google Blog
Feedback:
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