Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Vlog #30: Ben Cook On The Wild West Days Of SEO & Enterprise Site Migrations
Ben Cook (@BenjaminCook) the Senior Organic Search Specialist at Perficient Digital is also someone I've known in the industry for a long time - back in his Skitzzo days. He invited me to his office in St. Louis, as a way to vacation... - Google BERT International Launch Still Impacts ~10% Of Queries
Danny Sullivan from Google confirmed on Twitter that even with the international/global release of BERT to 70+ languages, it still impacts about 10% of queries where BERT is live in. The other 90%... - Google Tests Local Service Ads For Realtors
Matt McGee shared with me on Twitter screen shots of what appears Google testing Google Local Service Ads specifically for realtors. LSA for real estate shows the LSA carousel and takes you into the local service ads interface... - Google Search Console Job Postings Errors Adjustments
Google has posted that in Google Search Console your job posting errors may have changed. There may be a reduction in the general errors and Google may now show you more specific errors instead. The total number of errors... - Google News Publisher Center Updated & News Content Now From Web
Google announced yesterday a revamp of the Google Publisher Center, which originally launched in 2014. This revamp merges two existing tools, Google News Producer and Google News Publisher Center, into one... - Gary Illyes Teaches SEO With SEO Periodic Table :)
Here is a photo from Daniel Waisberg of Google who gave the SEO success factors periodic table to Gary Illyes. It is up on the wall and Gary seems to be lecturing from it. :)....
Other Great Search Forum Threads:
- I only just checked. Looks good here in Germany. There seems to be some changes going on. Doing a site:-search in the news vertical has now a message which collides with the filters dropdown @searchliaison htt, Valentin Pletzer on Twitter
- Google testing new borders on mobile SERPs. @rustybrick https://t.co/EosWOo9lFk, Vlad Rappoport on Twitter
- I hope the #SEO community will send some pull requests. https://t.co/ffnxABdcD6, JR Oakes on Twitter
- SUPER excited to announce that @SterlingSkyInc has acquired @localu and will have @mblumenthal & @MaryBowling working alongside our team next year to continue helping it grow & thrive. Also - @CarrieHill and @keyserholiday ar, Joy Hawkins on Twitter
Search Engine Land Stories:
- Say hello to Google’s new Publisher Center
- Pinterest Trends gives marketers a view of the top U.S. searches on the platform
- Yahoo Shopping aims to stand out in commerce discovery with Rakuten cashback rewards
- Mid-market, enterprise retailers had different Google Ads holiday weekend strategies, data indicates
- Pro Tip: Why you should stop using last-click attribution in Google Ads
- LocalU acquired by Sterling Sky founder and SEL contributor Joy Hawkins
- Save Up To $700 Off Actionable Search Marketing Tactics
- How to create PPC reports people will actually read
Other Great Search Stories:
Analytics
- 3 Simple Ways to Generate More Returning Visitors to Your Site, Single Grain
- Google Data Studio for Analytics: Widen session-scoped dimensions with page dimensions, Wissi
- SEO Analytics: Step-by-step process with tools, client examples & resources, Super Metrics
Industry & Business
- An SEO RPG Game, TechnicalSEO
- Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts, Moz
- Sterling Sky Acquires LocalU, Continues Building Local SEO All-Star Team, Sterling Sky Inc
Links & Promotion Building
- Google's rel="sponsored": Are You Going to Use It?, Internet Marketing Ninjas
Local & Maps
- Waze adds unplowed road reporting feature for better awareness of winter driving hazards, TechCrunch
Mobile & Voice
- Google Assistant gets a customized alarm, based on weather and time, TechCrunch
- What’s new in App + Web properties, Google Blog
SEO
- 6 Questions to Ask When Writing Web Page Content, State of Digital
- Discovering Content Marketing Opportunities: In Search SEO Podcast, RankRanger
- Five Golden Rules for SEO Beginners - Tips From Distilled, Distilled
- Google Webmaster Hangout Notes: November 29th 2019, DeepCrawl
- Learning machine learning for SEO w/ Britney Muller, Kevin Indig
- User Comments And The Difference Between Indexable And Indexed – Are Comments Helping Your Site SEO-wise?, GSQI
- Yoast SEO 12.7: Cleaning up and fixing bugs, Yoast
PPC
- Google Ad Script to Manage Campaign Budgets, PPC Hero
- Google Shopping 100: This season’s top trending gifts, Google Blog
- What is the Google Merchant Center?, Vertical Leap
- Why You Should Test Broad Match Campaigns in Google Ads, Metric Theory
Search Features
- Google releases new report ‘How Google Play Works’, Google Blog
- Making our products more helpful in Arabic, Google Blog
Other Search
- Better password protections in Chrome, Google Blog
