Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google will likely rename parasite SEO to some other term. Google said having an about this source feature doesn't mean you'll rank better. There is a huge surge of complaints around the video not in main content change, showing huge drops in Google Search performance. Bing Chat is rolling out a notebook feature. Google Shopping shows the loyalty or membership button in the search results.
Search Engine Roundtable Stories:
- Google: Video Is Not The Main Content Of The Page Error Spike
There has been a surge in complaints from site owners and publishers who are seeing the "Video is not the main content of the page" error in the video indexing section of Google Search Console. This should come as no surprise to many of you who read here, as Google told us this may occur with the new expanded video guidelines. - Google To Rename "Parasite SEO" In Near Future
There has been a bit of controversy over the name parasite SEO in the industry and Google itself doesn't like the term either. So they said they will be renaming parasite SEO to some new term in the near future. - Google: About The Source Information Doesn't Mean You Rank Better
There was a complaint on X from a publisher who said Google is not showing details in the "About this site," "About the source" section in the Google Search results for their site. Danny Sullivan, Google's Search Liaison, responded that not having information about your site there doesn't mean your site will rank better or worse. - Bing Chat / Copilot Now Testing Notebook Feature
Microsoft Copilot, formerly known as Bing Chat, is currently testing a notebook feature and hopes to fully roll out that feature in a "few weeks." This began testing when Microsoft announced a bunch of Copilot features and the Deep Search feature, a week ago. - Google Shopping Results Listings Membership Extension?
A month ago we reported that Google Shopping results had a space for joining membership programs from stores. Now Google is showing these in some shopping listings (not ads) as extensions or rich results of some sorts. - Google Holiday Market
Google held a holiday market at its Dublin office the other week. I saw photos of merchants selling carpets, art, clothing, winter wear and much more. Here are some of those photos embedded below.
Other Great Search Threads:
- A thread on the impact of this Google change for Video SEO. Google is changing the types of pages that will be able to rank with video results. Previously, most pages that included a video reasonably prominently somewhere on th, Phil Nottingham on X
- More accounts rolled out for Account level Conversion Diagnostic Tab. Helps to get a robust conversion measurement for 2024. Lets you analyze your current measurement setup, validate that your features are working, new m, Thomas Eccel on X
- Never seen this type of spam in Google Maps before but I guess I shouldn’t be surprised, given that locksmiths will steal Google Maps’ letters with PIN numbers from people’s personal mailboxes. This “24 hour clothing store”, Lily Ray on X
Search Engine Land Stories:
- Google Ads pilots conversions account level diagnostic tab
- Best of the SearchBot: Create 10 promotional campaigns to drive in-store purchases
- Improve your Google Ads performance: 3 simple setting changes
- GA4 ramps up Protected Audiences API rollout and adds enhanced conversions
- LinkedIn Ads in 2023: Trends, hits and gaps to be filled
Other Great Search Stories:
Analytics
- 7 Advanced Tips for Google Analytics 4: Get More From Your Data, Semrush
- How to Track Without Cookies? - 5 Cookieless Strategies, Data Driven U
- Pro Guide on Conversion Paths in Google Analytics 4 (GA4), Online Metrics
Industry & Business
- Epic win: Jury decides Google has illegal monopoly in app store fight, The Verge
- Google And Epic CEOs Fail To Reach Deal As Trial Nears End, Law360
- Sam Altman Defends AI Thrust Days After Retaking OpenAI’s Helm, Bloomberg
Links & Content Marketing
- 9 Strategies to Use Content AI in Your Workflow, Semrush
- The Beginner’s Guide to Deep Linking for SEO, Semrush
Local & Maps
- Google Business Profile Optimization: 5 Tips to Drive Business, Semrush
- LSA Spam Scam - It's Deja Vu All Over Again, Near Media
- This Google Maps Alternative Really Shows the Big Guys How It's Done, AutoEvolution
Mobile & Voice
- Foldable displays for Apple behind Samsung Display shuffle, AppleInsider
- Sizing up Tim Cook's Vision Pro, AppleInsider
SEO
- 301 vs. 302 Redirects: Which Should You Use?, Semrush
- Evolving Role of Schema Markup: From Rich Results to AI Understanding, Schema App
- Google SERPs analysis to assess our SEO Strategy, I Love SEO
- How to 10x Your SEO Strategy in [2024], Siege Media
- How to Build Your Own SEO Chrome Extension With ChatGPT, Moz
- 8 Huge SEO Challenges Marketers Will Face in 2024, Semrush
- How Will SGE Impact Your Organic Traffic?, Moz
- Yoast SEO 21.7: Global identifiers in WooCommerce SEO, Yoast
PPC
- Day 3: Search and Sleigh: Navigating Paid Search Strategy, Location3 Media
- Search Themes for Performance Max: Everything You Need to Know, WordStream
- Thanks, Google: We’re still seeing major brands funding toxic sites weeks after Adalytics’ exposé, Check My Ads
- Key Levers To Steer AI in Performance Max And Boost Results, Search Engine Journal
Search Features
- Hours Ranking Confirmed, Bard Getting Better, AI Content Dilution, Near Media
- How to Use Google Advanced Search to Improve Your SEO, Semrush
- Yandex Search Introduces New Event Recommendation Feature, Russian Search News
- Google Search Labs: What it is and why you need it, Android Police
- Google working on an AI assistant that could answer 'impossible' questions about you, TechRadar
Other Search
- Google Year in Search: Video highlights all-time most popular search trends, Google Blog
- Google’s Year in Search 2023: The top trending searches of the year, Google Blog
- Protecting the humble dormouse from extinction using AI and machine learning, Google Blog
- Google Trends launches Most Searched Playground game, Google Blog
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