Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said its ads platform is not impacted or affected by the Log4j 2 vulnerability, but if you use APIs, make sure to check those. Google Search Console updated its rich results report for reviews snippets and you may see a reduction in objects reported there. Google is testing this empty search box bar - it is interesting. Bing is testing a feature to translate your query. Google Maps is rolling out the busy area feature.
Search Engine Roundtable Stories:
- Google Ads Not Affected By Log4j 2 Vulnerability
Over the past few days you may have heard about Log4j and a major vulnerability that allowed hackers to attack unpatched Apache servers - if not, click here to learn more. Google has posted that Google Ads and Google Marketing Platform are not using versions of Log4j affected by the CVE-2021-44228 vulnerability. - Google Search Console Review Snippets Report May Show Fewer Objects
Google said that as of December 14th and onwards that the reviews snippet rich results report in Google Search Console may show fewer review objects. This is because Google is no longer showing top-level rating objects in this report. - Google Search Testing Empty Design Search Box
It looks like Google is testing a more empty style for its search bar. The search bar has no apparent box to enter your query after your query is in the box (that you don't exactly see). It also changes some of the icons to gray without color. - Bing Tests Translating Your Query
Microsoft Bing seems to be testing a feature to translate your query. Frank Sandtmann sent me a screenshot of Bing in Germany where it offers the option to translate his English query to German. - Google Maps Busy Area Now Live
A few weeks ago, Google announced a new feature named busy area - well, that feature now seems to be rolling out. Several folks started to notice this roll out over the past few days. When you are looking at the Google Maps app, Google will show you if an area is busy by labeling it "busy area" with a pulsating indicator. - Google Food?
Here is a photo I found on Instagram of Google branded food. Or at least the food is labeled with the Google logo and Google name. The red lunch box says "a little help at home, like only Google can."
Other Great Search Threads:
- In your case, you clearly have eligible content appearing in news results. Having eligible content doesn't guarantee you'll show for particular queries or in Top Stories. But it does mean it's considered by, Danny Sullivan on Twitter
- There is no fixed time - and it can be that they will never be indexed. There is no guarantee for crawling or indexing., John Mueller on Twitter
- To see the robots meta tag, we have to occasionally crawl them. If you have a lot of such URLs, it might look like a lot, but usually it doesn't cause issues with the other crawling. If you need to, you can, John Mueller on Twitter
Search Engine Land Stories:
- 4 ways to upgrade your content syndication strategy
- Align your go-to-market teams’ goals to increase revenue
- 4 elements that help create compelling SEO content
- Google issue sent Search Console redirect error notifications; Google will fix issue
- Google Posts open to hotels for update notices but not promotions
Other Great Search Stories:
Analytics
- Enhance GA4 Reporting Functionality with Calculated Metrics in Data Studio, ClickInsight
- How to Integrate CRM Data with Google Analytics for Closed-Loop Reporting, Ruler Analytics
- Google Analytics 4 Property Settings: The Guide, Online Metrics
Industry & Business
- Mozilla expects to generate more than $500M in revenue this year, TechCrunch
- Can Mozilla Shake Its Google Addiction?; Vox And Group Nine Aim To Make Their Move, AdExchanger
- UK regulator says Google and Apple hold 'vice-like' grip on consumers, Reuters
Links & Content Marketing
- 10 Content Marketing Truth Bombs Shared With the #CMWorld Community in 2021, Content Marketing Institute
Local & Maps
- Ecom, Locom, or Informational: Google Tracks Locally and so Should You, Moz
- Go even greener this holiday season, Google Blog
- Why Are My Google Reviews Not Publishing?, Sterling Sky Inc
Mobile & Voice
- Google developing 'Augmented Reality OS' for AR device, 9to5Google
- Oppo announces Air Glass ‘assisted reality’ device, The Verge
SEO
- Best SEO Practices and Tips for Bakery Website Ecommerce Page, Semrush
- Crawling vs Indexing Controls for SEO: Which Signals to Use (& When), DeepCrawl
- Which site is crushing it in SEO?, Kevin Indig
- Image Names Affect SEO, Koozai
- Yoast SEO 17.8: fixes and enhancements, Yoast
PPC
Other Search
- Interpretable Deep Learning for Time Series Forecasting, Google AI Blog
Feedback:
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