Can You Redirect A Google Penalty? Probably.

Jul 23, 2013 - 8:58 am 39 by

traffic conesShould you redirect a site that has a Google penalty to a site that does not have a penalty?

I get this question all the time from webmasters. They have a bunch of sites, some of those sites got hit by either an algorithmic or manual penalty. They don't want to lose everything, so they ask if they should 301 redirect the penalized domain to the unpenalized domain.

My answer is almost always, don't do it. Don't send the negative link signals from your penalized domain to your unpenalized domain.

I don't think Google ever specifically answered this question - they may have. But it seems logical not to want to redirect a bad site to a clean site.

Oh, so what about negative SEO you ask? Good question. What is to stop you from redirecting your penalized domain to a competitors site? I guess Google has some failsafes for stuff like that?

What do you think?

Forum discussion at BlackHat Forum.

Image credit to BigStockPhoto for traffic cones

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Previous Story: Cartoon Authorship In Google's Rich Snippets