This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.
Samantha Noble is 34 years old and lives in South Coast of the UK not too far from Portsmouth with her son, Theo. She is pretty well known in the SEM industry already - she is constantly speaking at events and conferences, she is constantly writing and contributing articles, she is constantly sharing her presentations on Slideshare, she is often tweeting and sharing on social media - she is just super active in the world of sharing SEM knowledge with others.
Oh, did I mention she won the UK Search Personality Award at the UK Search Awards two years ago and was ranked as one of the Most Influential PPC Experts by PPC Heros?
Just Google her name with any SEM related keyword and tons of information comes up from her about the topic. She is a knowledge base of information that is eager to disperse that knowledge in all sorts of formats, be it videos, podcasts, speaking, articles - who knows, maybe even via drone or self driving car one day?
She also founded a paid search and media company named Biddable Moments - so she is pretty busy.
Sally Newman nominated Samantha and wrote:
Sam is someone who has motivated lots of us at Koozai. Whilst it was incredible that she won Search Personality of the Year last year, it really didn't shock any of us at Koozai. Having only been in our wonderful industry for just three years, I feel so lucky and grateful for Sam. She not only motivated me to always be better and to push myself to get there, but she also showed me what hard work truly looks like. I'll always be grateful for her inspiration, the connections she's helped me create and the passion she has for search that's shined through to myself when building my career in digital. You're brilliant Sam and I feel so grateful to have got the opportunity to work alongside such a kind, fun and innovative person like yourself.
Samantha Noble Bio: Samantha Noble is the Founder of Biddable Moments, an Paid Media Consultancy Agency dedicated to helping brands increase their revenue through PPC and audience development. Samantha won the UK Search Personality Award at the UK Search Awards 2016 and was also rated one of the top 25 in PPC Heros ‘Most Influential PPC Experts’ list in 2016 and 2017. Back in 2011, Samantha also founded the Digital Females group which now has in excess of 750 members and has held 16 events to date.
Favorite thing about the SEM community? In every industry that I have worked in so far in my career, this has to be the most friendly, open and helpful community I have ever experienced and probably will ever experience. In the past 12 years, I have had more help from people who work for competing agencies than anyone else.
One piece of advice to the SEMs out there? I am really big on audience targeting through paid media at the moment. I think this is where the future is as we moving away from pure keyword and interest targeting. So my biggest bit of advice to anyone I speak to is to start building out audiences in Google Analytics and Facebook so that when you are ready to market to them, they are sat there waiting.
Favorite things in general? Favourite colour – yellow, favourite food – anything Italian, I love Italy! Favourite thing to do – either spend time with my little boy, go for long walks on the beach or in the country or spend time with friends and family
What you want to be known for in the SEM space? My passion is paid media so anything related to that
To learn more about Samantha check out her company, connect with her on LinkedIn or follow her on Twitter.
This is part of the say something nice about an SEO/SEM series - feel free to nominate someone over here.
