Below is live coverage of the Inner View: Google's Keyword Research Tools panel from the SMX West 2011 conference. This coverage is provided by Barry Schwartz of RustyBrick.
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Barry Schwartz:
3:23:09 pm
We start in 7 minutes...
Barry Schwartz:
3:27:10 pm
Barry Schwartz:
3:29:41 pm
Here we go...
Barry Schwartz:
3:30:09 pm
Actually, first a promo...
Barry Schwartz:
3:31:26 pm
Barry Schwartz:
3:31:35 pm
Baris Gultekin, Group Product Manager, Google AdWords, Google
Barry Schwartz:
3:32:01 pm
He oversees the Google Keyword Tool
Barry Schwartz:
3:32:20 pm
https://adwords.google.com/select/KeywordToolExternal
Barry Schwartz:
3:32:48 pm
New changes were made to the tool and he will discuss them and other things...
Barry Schwartz:
3:33:26 pm
Barry Schwartz:
3:33:44 pm
6 months ago they launched a new keyword tool, from both a backend and frontend view
Barry Schwartz:
3:34:08 pm
Barry Schwartz:
3:34:16 pm
In a given month, Google has about a billion users, doing one billion searches or so...
Barry Schwartz:
3:34:41 pm
Users search in 1000 different ways
Barry Schwartz:
3:34:47 pm
Barry Schwartz:
3:35:01 pm
The slide here is data from 2008, but they show how people spell wrong
Barry Schwartz:
3:35:35 pm
Here is some data....
Barry Schwartz:
3:35:37 pm
Barry Schwartz:
3:36:08 pm
So think about the space, it is a difficult job for advertisers to make sure they cover the demand for the products and services they are selling.
Barry Schwartz:
3:36:58 pm
It is the most tool in AdWords
Barry Schwartz:
3:37:31 pm
There are 15 million searches done per month in the tool and it returns 750 million ideas a month.. There is a 250% growth in usage of this tool in 6 months.
Barry Schwartz:
3:37:49 pm
When the product launched, they got a lot of feedback about the tool
Barry Schwartz:
3:38:18 pm
Barry Schwartz:
3:38:22 pm
Here is some of the feedback they got over the 6 months
Barry Schwartz:
3:38:47 pm
Barry Schwartz:
3:38:48 pm
Here are the new features and he will demo them...
Barry Schwartz:
3:39:10 pm
Barry Schwartz:
3:39:25 pm
It makes a big difference if you login to the tool versus log out. Google gives you more data if you login to the tool....
Barry Schwartz:
3:39:36 pm
He searches for [nikon] and gets 800 keywords
Barry Schwartz:
3:39:53 pm
The results are ranked by relevance
Barry Schwartz:
3:40:20 pm
New functionality lets you star results and it will list starred results in a special list
Barry Schwartz:
3:40:38 pm
Barry Schwartz:
3:40:43 pm
Then you can say, show me more like these starred keywords...
Barry Schwartz:
3:41:07 pm
Another new feature lets you specify what you want to include or exclude
Barry Schwartz:
3:41:22 pm
Barry Schwartz:
3:41:35 pm
They also added a way to copy and paste these keywords by clciking on "view as text"
Barry Schwartz:
3:42:33 pm
Barry Schwartz:
3:42:33 pm
They now let you see stats for mobile devices....
Barry Schwartz:
3:43:03 pm
Coming up in the future....
Barry Schwartz:
3:43:21 pm
Barry Schwartz:
3:43:33 pm
They are improving bid and traffic estimates... there were/are last of complaints about these esimtates right now
Barry Schwartz:
3:44:01 pm
So they are improving those stats over the next coupel of weeks.
Barry Schwartz:
3:44:44 pm
They are now going to bring in an option to show search partner stats. Google.com or add in search partners
Barry Schwartz:
3:45:00 pm
You can soon group by similarity to search terms or by common terms
Barry Schwartz:
3:45:07 pm
These features are coming within a few weeks.
Barry Schwartz:
3:45:12 pm
Now Q&A Time....
Barry Schwartz:
3:45:33 pm
Barry Schwartz:
3:45:57 pm
submit Questions to http://searchmarketingexpo.com/ask and pick this session title
Barry Schwartz:
3:47:13 pm
I didn't like the first Q, seems a bit obvious - so skipping as to not confuse things...
Barry Schwartz:
3:47:34 pm
Why does search volume different between Google Trends and Google Keyword Tool?
Barry Schwartz:
3:48:33 pm
A) Both are accurate but it is about the details. Trends shows you all the terms that have hotel in them. Keyword tool emulates broad match, so beyond hotel. So the difference he is saying is related to the match type...
Barry Schwartz:
3:48:41 pm
Barry Schwartz:
3:50:30 pm
Google does not explicitly filter out non commercial terms. Some queries are filtered out for privacy concerns. The facebook not showing thing from a while back, it was a bug.
Barry Schwartz:
3:53:35 pm
Another Q about a bug that was fixed a while ago... Brand keyword bug...
Barry Schwartz:
3:54:10 pm
How does Google view plural vs singular keywords?
Barry Schwartz:
3:54:43 pm
The default numbers are number for broad match, so it matches very similar synonymes. So lawyers vs lawyer should be similar by default.
Barry Schwartz:
3:58:57 pm
Mobile search filter, are tablets mobile or desktop?
Barry Schwartz:
3:59:31 pm
In campaign settings, you can target mobile or desktop. But he doesn't know which is which but it says in the campaign settings...
Barry Schwartz:
3:59:57 pm
What is your favorite non Google keyword tool.. He laughed... (My question)
Barry Schwartz:
4:00:09 pm
He said, I dont really know. I just focus on what people want.
Barry Schwartz:
4:00:13 pm
I tried. :)
Barry Schwartz:
4:01:25 pm
Geo specific keywords... (1) use the location in your query, i.e. new york hotes. (2) if you are interested in just volume, i.e. people searching for hotels who are based in new york, use traffic estimator...
Barry Schwartz:
4:02:36 pm
The competition column based on the amount of ads for that term. So sometimes the ads are geo-targeted, so it changes it
Barry Schwartz:
4:02:56 pm
Searches and Impressions are different.
Barry Schwartz:
4:03:09 pm
It is possible your ad is not shown for each search
Barry Schwartz:
4:06:07 pm
Will you incorporate demographic or other features into the tool? No plans...
Barry Schwartz:
4:06:59 pm
API and keyword tool should be the same, data wise
Barry Schwartz:
4:07:45 pm
There is no way to specify queries by Google property, i.e. by showing queries done on Google Finance vs Google Image Search, etc.
Barry Schwartz:
4:08:51 pm
Frustrating that Google can't answer questions about keyword tool broad match results. Doesn't seem to be a hard and fast rule. #smx #2b3
Original Tweet: http://twitter.com/bakerash/status/45637044755632128
Original Tweet: http://twitter.com/bakerash/status/45637044755632128
Barry Schwartz:
4:09:10 pm
Google shows the estimate for the top three positions of the ads
Barry Schwartz:
4:17:21 pm
...
Barry Schwartz:
4:18:59 pm
What is the date range for new query volume.... They look at last 12 months and they will let you download average of the last month as well.... It is updated within a month or so...
Barry Schwartz:
4:20:29 pm
Can you report accent marks differently, e vs é :) he said it is very hard and tricky to do.
Barry Schwartz:
4:20:56 pm
also known as diacritic, see http://en.wikipedia.org/wiki/Diacritic
Barry Schwartz:
4:21:31 pm
Barry Schwartz:
4:25:33 pm
Arguing about issues with estimates....
Barry Schwartz:
4:25:50 pm
I am tired, I am going to take a 30 minute break until the next session...
Barry Schwartz:
4:26:02 pm
5:00pm 6:15pm
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* Ecommerce & Retail Search Marketing Tactics - Keri Morgret
* Building Buzz On Facebook: Getting Liked & Shared - Debra Mastaler
* Your Toughest Technical SEO Questions Answered - Barry Schwartz
* Ecommerce & Retail Search Marketing Tactics - Keri Morgret
* Building Buzz On Facebook: Getting Liked & Shared - Debra Mastaler
