Below is live coverage of the Social Media Solutions on a Budget panel from the SES San Francisco 2011 conference. This coverage is provided by Shanon Woodruff at RankSmart.
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Shanon Woodruff:
9:56:50 am
Welcome to Social Media Solutions on a Budget: Live from SES in San Francisco! Coverage will begin in 10 minutes.
Shanon Woodruff:
9:59:27 am
Moderator:
Christopher Heine, Staff Writer, ClickZ News
Speakers:
Nathan Bransford, Social Media Manager, CNET/CBS Interactive
Jeffrey Harmon, Chief Marketing Officer, Orabrush
Greg Jarboe, President & Co-founder, SEO-PR
Christopher Heine, Staff Writer, ClickZ News
Speakers:
Nathan Bransford, Social Media Manager, CNET/CBS Interactive
Jeffrey Harmon, Chief Marketing Officer, Orabrush
Greg Jarboe, President & Co-founder, SEO-PR
Shanon Woodruff:
10:02:10 am
What to expect: Tips, Tricks, and Tactics for running a social media campaign on a budget.
Shanon Woodruff:
10:06:22 am
First up is Jeff Harmon: He is beginning with his history in the social media. How he created a campaign for the OraBrush: http://www.youtube.com/watch?v=NFTniHukLlY Also a side note, 40% of all media consumption is online.
Shanon Woodruff:
10:13:17 am
Excellent social media campaigns will lead to user-generated content. Example, the overwhelming video responses on YouTube to the OraBrush commercial - specifically responses from super YouTubers, which were sending more users to the Orabrush page than their own page or even the New York Times article that they were featured in. What does this all mean? Creating good quality social media campaigns can create a myriad of connections, and for not much money.
Shanon Woodruff:
10:17:23 am
Jeffery has now moved on to talking about the process of conversion from social media campaigns to sales. Online video increase your conversion rate 2-3%.
Barry Schwartz:
10:18:29 am
Yep, but they can be time consuming, which costs money.
Shanon Woodruff:
10:21:31 am
Next speaker: Nathan Bransford, Social Media Manager, CNET/CBS Interactive - Techniques for Organic Growth
Shanon Woodruff:
10:24:08 am
You do not have to have a large budget to make a big impact - specifically Facebook and Twitter. There is not a social media silver bullet, just be consistently good and get the big stuff right. Make sure you Like and Follow buttons are easily found. Post often and with good content. The more people interact wit you content the more it will be shared.
Shanon Woodruff:
10:26:15 am
With working with Facebook, it is all about the Newsfeed. With Twitter, it is all about he ReTweets. Monitor how you are doing, and incorporate that with you action. Important not to over do it. 4-6 posts a day is plenty from Facebook, and 10-20 on Twitter.
Shanon Woodruff:
10:29:01 am
Social Media is Social, don't forget. Interaction is the most important part of success on any type of social media medium. Make your followers feel important.
Shanon Woodruff:
10:29:05 am
Free Tools: Hootsuite, TweetDeck - for scheduling posts; Bitly - excellent analytics; AllFacebookStats.com - compare your analytics with your competitors; Monitor.wildfireapp.com - Track follow counts for you and your competitors.
Shanon Woodruff:
10:32:06 am
Next Speacker: Greg Jarboe, President & Co-founder, SEO-PR - What asset are you not using? PR people are your most under-leverage asset. Make sure yous PR individuals are focusing on Return on Marketing Investment (ROMI), specifically a 1.1 return.
Shanon Woodruff:
10:35:08 am
Blogs still work! They still send traffic everywhere.
Shanon Woodruff:
10:36:48 am
Make connection with bloggers, they have more power. He has discover that Sunday is the day of the week that most people do their reading. So, announcing on a Sunday can be more beneficial than on a Monday.
Shanon Woodruff:
10:38:11 am
With press releases, optimize it for Google New, Yahoo News, and so forth.
Shanon Woodruff:
10:40:17 am
Now combine the release of a story with accurate press optimization for news sites and releasing a day early for popular bloggers, and you can reach an audience that is so bigger than you can imagine.
Shanon Woodruff:
10:45:41 am
Make sure that you use the combination of Google analytics with social media to create a better social media campaign.
Shanon Woodruff:
10:47:33 am
Most important tip of the day: Social Media is SOCIAL! Make sure that when you are running a social media campaign that is focused on your followers.
Shanon Woodruff:
10:51:35 am
Social media does take time. It typically does not happen overnight. So, don't be disappointed if it takes you more time and money than what you originally planned for.
Shanon Woodruff:
10:51:42 am
Side note, the first link I posted for OraBrush was done for around $500, but their newer videos cost a lot more, between $3,500-$5,000; however, the first video has been the most successful.
Shanon Woodruff:
10:54:49 am
Tools: Google News Auto Complete Feature - Watch what words come after the each word you type (this is also important for all other search engines); Google Insights for Search - Look for options, select "news," the data it will give you will be for news searches, including for the past few years.
Shanon Woodruff:
10:56:56 am
Upcoming Tools - TrueView will be releasing for YouTube: AdWords for YouTube
Shanon Woodruff:
11:00:42 am
Be weary of automation for Social Media - Make sure you posts have the human touch. Focus on good content and frequency.
Shanon Woodruff:
11:02:08 am
The End - Social Media Solutions on a Budget: Live from SES San Francisco
