Poll: 80% Of SEOs Expect Some Traffic Loss After Site Migration

Mar 17, 2022 - 7:21 am 2 by

Traffic Drop Se0 Migrate

A Twitter poll by Natalie Mott showed that almost 80% of SEOs do expect to see some traffic lost when managing a site migration. There were over 1,300 votes on this poll, which is a lot for an SEO Twitter poll, and 78.3% said they do expect a traffic drop, whereas 21.7% said they do not.

Here is the poll embedded:

I am actually surprised 20% actually said they do not expect to see any traffic loss. I mean, even with the most perfect migrations, you should expect a short term (weeks) traffic losses, then probably gains, and then leveling off. But I guess it depends on what is actually changing - but a migration does mean, moving a substantial amount of the site to a new domain or platform.

Most SEOs who have experience with site migrations can do an excellent job managing the migration so the losses are minimal and temporary. But more importantly, these SEOs can manage expectations for the client.

If you click through to the tweet, you can see more detailed responses outside of just the survey results.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

Apr 17, 2025 - 11:35 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2025

Apr 17, 2025 - 10:00 am
Google Ads

Google Ads Personalized Boost Ad Performance Email

Apr 17, 2025 - 7:51 am
Google Ads

Google Ads API Version 19.1 Now Available

Apr 17, 2025 - 7:41 am
Google Search Engine Optimization

Google: Nothing Has Changed With International SEO with ccTLD Change

Apr 17, 2025 - 7:31 am
Google

Google Tests Video Player To Shopping / E-Commerce Card

Apr 17, 2025 - 7:21 am
Previous Story: Free Google Hotel Listings Expand To Search & Maps, Adds Reporting & Controls