Cool Tools for Search Marketers & Social Signals In Search: PubCon Vegas 2011

click for full size Below is live coverage of the Cool Tools for Search Marketers & Social Signals In Search panel from the PubCon 2011 conference.

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Barry Schwartz: 2:54:22 pm

Should be starting soon.

Barry Schwartz: 2:56:18 pm

Barry Schwartz: 2:56:21 pm

Here we go..

Barry Schwartz: 2:57:30 pm

Christine is going to talk about search marketing tools

Barry Schwartz: 2:58:11 pm

Tools: saves you time and money, provides insights, identifies new opportunities, and it does a lot of the boring, repetitive work

Barry Schwartz: 2:59:43 pm

Types of Tools: keyword tools, ranking tools, site analysis, seo tools, link tools, competitive tools, etc.

Barry Schwartz: 3:00:17 pm

Free Keyword Tools:
- Google Keyword Tool
- Google Wenbmaster Tools
- Google Insights
- Google Trends
- Microsoft Add In For Excel

Barry Schwartz: 3:00:46 pm

Paid Keyword Tools:
- WordTracker
- Trellian
- Hitwise
- WordStream
- Nichebot
- SEOmoz Keyword Tool

Barry Schwartz: 3:03:37 pm

Barry Schwartz: 3:05:23 pm

Ranking Tools:
- Web Position
- Advanced Web Ranking
- Mikes-Marketing-Tools.com
- GooglerRankings.com
- DigitalPoint
- SEObook.com
- etc

Barry Schwartz: 3:05:44 pm

Site Analysis Tools
- Code Validators like validator.w3.org, htmlhelp.com and netmechanic

Barry Schwartz: 3:06:39 pm

- Header Checkers such as Rex Swain;s HTTP Viewer

Barry Schwartz: 3:07:22 pm

- Spider Viewers such as Lynx

Barry Schwartz: 3:07:38 pm

-Broken Link Checkers such as Xenu Link Sleuth, validator.w3.org/checklink

Barry Schwartz: 3:09:31 pm

SEO Tools:
- BruceClay
- SEOMoz
- WebsiteGrader.com
- RavenSEO

Barry Schwartz: 3:09:52 pm

SEO Toolbars and Extensions
- SEOBook
- SEO Quake
- SEOMoz
- MajesticSEO
- RankQuest
- Alexa
- WebDevelopers

Barry Schwartz: 3:10:56 pm

Link Tools:
- Yahoo Site Explorer
- Majestic SEO
- SEOmoz LinkScape
- SEOmoz Open Site Explorer
- Advanced Link Manager
- OptiLink
- HubFinder
- SoloSEO
- Blekko

Barry Schwartz: 3:13:29 pm

She shows screen shots of these tools

Barry Schwartz: 3:15:19 pm

Competitive Analysis Tools:
- Hitwise
- comScore Marketer
- Trellian
- SEOmoz Keyword tool
- Spyfu
- Compete
- SEMRush
- KeyCompete
- KeywordSpy
- AdGooRoo
- Keyword Analyzer

Barry Schwartz: 3:18:12 pm

Social Media Tools
- Google Alerts
- Radian6
- TweetBeep
- Twhirl
- TweetDeck
- SocialMention.com
- Topsy

Barry Schwartz: 3:18:52 pm

Christine now raps up

Barry Schwartz: 3:19:17 pm

Next up: Social Signals In Search by Eric Enge

Barry Schwartz: 3:22:14 pm

They are doing a brief Q&A now

Barry Schwartz: 3:25:24 pm

Okay, now Eric

Barry Schwartz: 3:27:09 pm

Top Brands in social are coca cola, Disney, Starbucks, Oreo, Red Bull, etc - they kill it on Facebook

Barry Schwartz: 3:27:22 pm

Barry Schwartz: 3:27:35 pm

Barry Schwartz: 3:27:47 pm

Barry Schwartz: 3:28:08 pm

Small brands can also build presence, one of his clients has 17,000 fans

Barry Schwartz: 3:28:53 pm

Barry Schwartz: 3:29:04 pm

He is showing many examples...

Barry Schwartz: 3:29:17 pm

Barry Schwartz: 3:30:34 pm

Barry Schwartz: 3:30:46 pm

Barry Schwartz: 3:31:05 pm

Barry Schwartz: 3:31:10 pm

They also share other people's stuff

Barry Schwartz: 3:31:24 pm

Participate in the community...

Barry Schwartz: 3:31:55 pm

Make sure to leverage influencers because they have larger audiences, they are more trusted and so on

Barry Schwartz: 3:33:18 pm

Barry Schwartz: 3:33:23 pm

Marissa Mayer is pretty authoritative

Barry Schwartz: 3:33:56 pm

Barry Schwartz: 3:35:01 pm

Twitter authority
- Number of relevant followers
- Authority and relevance of people who click on your shared links
- Authority and relevanyce of people who retweet
- Ratio of followers to followed
- Your type according to Clout (celebs vs thought leader, etc)
- Age of your account

Barry Schwartz: 3:35:33 pm

Barry Schwartz: 3:36:21 pm

Google's Matt Cutts said they can see Fan pages but cannot see Facebook Shares...

Barry Schwartz: 3:37:03 pm

Barry Schwartz: 3:37:19 pm

Twitter is often more personal than other places

Barry Schwartz: 3:37:57 pm

People feel comfortable with the opinion of someone who is more approachable

Barry Schwartz: 3:38:33 pm

Barry Schwartz: 3:38:57 pm

Note, you can click on the image to increase the size

Barry Schwartz: 3:39:35 pm

Google can now read Facebook comments, see http://www.seroundtable.com/google-ajax-indexing-14241.html

Barry Schwartz: 3:40:43 pm

EdgeRank determines what you see on Facebook's feeds:
- Formula : u * w & d
- u = match of viewing user to the poster
- w = weight for this edge type (create, comment, like, share, photo, likes)
- d = time decay factor

Barry Schwartz: 3:42:05 pm

It is about engagement, not about you. Create conversions! Don't be commercial!

Barry Schwartz: 3:42:33 pm

Google + is now out

Barry Schwartz: 3:43:04 pm

Google is highly committed to this, the bonuses of Googlers is tied very closely to the success of the Google + network

Barry Schwartz: 3:43:31 pm