What an insane week between the AI announcements, algorithm updates, content, and so much more. I start off talking about Google's Bard announcement and a bit about the Paris announcement two days later. But Microsoft Bing stole the show with their demo of how Bing incorporates ChatGPT into Bing Search - it’s impressive. In fact, Yusuf Mehdi from Microsoft said Bing saw the largest relevancy boost in two decades, and that aligned with a Bing algorithm update story we wrote on January 18th. Bing even updated its webmaster guidelines to fit the new version of Bing Search. We also saw how the search ads get integrated. It is shocking, maybe, how searchers don’t get how important this new AI-powered search will be. Google also had not just one but two unconfirmed Google search ranking updates, one on the 4th and one on the 8th/9th. Google’s Danny Sullivan reiterated more about how AI content is fine for search if it is helpful and then gave us a lot more advice. Google said JSON-LD, Microdata, and RDFa are all fine for structured data. Google confirmed the GoogleProducer and GoogleProber user agents. Google is reprocessing a bunch of local reviews that were legit but were removed by accident. Google Business Profiles is removing emojis and characters from business names. Google Merchant Center has a snapshot view in search. Google is testing gray snippet boxes in search. Google Podcasts carousel is going away in search. Microsoft Bing is tucking away its logo on the mobile search results page. And there was a poll asking SEOs how important the Yandex leak is for SEO. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
- Google Search Launches Bard, It's ChatGPT Feature, To Trusted Testers (SEOs Concerned)
- Microsoft Bing's New AI Features Are Really Impressive & Thought Out
- Now Confimed Bing Algorithm Update On Wednesday, January 18th
- Microsoft Bing Updates Webmaster Guidelines: Conversation Mode and Bing Image Creator
- Ads In The New Bing Chat Interface
- 59% Of Searchers Don't Get The Importance Of AI In Search
- February 8th/9th Google Search Ranking Algorithm Update (Unconfirmed)
- Unconfirmed Google Search Ranking Algorithm Update On February 4th
- Google On AI Content: Think About The Who, How, and Why For Your Content
- Google: JSON-LD, Microdata & RDFa Are All Equally Fine For Structured Data
- GoogleProber - Confirmed Google User Agent
- Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews
- Google Business Profiles Removing Emojis & Special Characters From Business Names?
- Google Merchant Center View Products Search Dashboard
- Google Tests Gray Boxed Snippets In Search Mobile
- Google Confirms Podcast Carousels Going Away In Search On February 13
- Microsoft Bing Tucks Away Its Logo On Search Results Page
- Poll: How Important Is The Yandex Search Ranking Factors Leak?
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