This week, we of course had more Google search ranking volatility, this time on the 12th. Google is testing new AI buttons on its home page, which makes you wonder. Google Search Console expanded its generative AI reporting tools again. Google AI Overviews for local results show AI slop. Google is creating AI-generated images in AI Overviews. Google can show spammy Google-selected canonical in Search Console. Don’t misconfigure your Cloudflare account, it can cause major issues for your SEO. Some SEOs are taking over expired X accounts of Googlers. Google Business Profiles now disallows repeated bilingual names and transliterated scripts. You can now report owner responses to reviews in Google. Google is still stealing advertiser accounts from agencies. Google Ads will drop the manual targeting setting in September. Google Ads is testing advertiser names and favicons at the top of ads. Google Ads and Google Analytics gain new AI features. Google Merchant Center performance reporting updates are coming August 24th. Microsoft Advertising has a new bulk edit and appeal for disapproved assets. ChatGPT Ads is testing AI-generated descriptive headlines. ChatGPT is making it harder to find sources in the interface. Google amends its lawsuit against SerpAPI citing licensed content. META/Facebook is crawling the web, maybe building an AI search engine. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
- 0:00 - Introduction
- 1:00 - Google Search Ranking Volatility Spikes On August 12-13
- 1:28 - Google Home Page Create Images, Ask About Files & Brainstorm Buttons
- 2:23 - Google Search Console Generative AI Performance Report Expands To More
- 2:48 - Google AI Overview Local Results Pulling From Low-Quality Listicles
- 3:39 - Google AI Overviews With AI-Generated Images In The Wild
- 4:23 - Spammy Google Selected Canonical In Search Console
- 5:07 - Misconfiguring Cloudflare Can Hurt Your SEO Badly
- 6:02 - Googlebot Say They Are Coming From California But Might Not
- 7:07 - SEOs Taking Over Expired Google X Accounts
- 7:39 - Google Local Disallows Repeated Bilingual Names & Transliterations
- 8:08 - Google Local Report Owner Response
- 8:30 - Google Still Aggressively Poaching Agency Ads Accounts
- 9:33 - Google Ads Language Targeting Update Coming In September
- 10:09 - Google Ads Sponsored Results Tests Advertiser Name & Favicon Summary
- 10:33 - Google Ads & Google Analytics Gain New AI Features
- 10:52 - Google Merchant Center Performance Reporting Update Coming August 24th
- 11:18 - Microsoft Advertising Bulk Edit/Appeal Disapproved Assets
- 11:39 - ChatGPT Ads With AI Descriptive Heading
- 11:51 - OpenAI Makes The ChatGPT Sources Less Visible
- 12:20 - Google Amends Lawsuit Against SerpApi Over Licensed Content
- 13:03 - Meta/Facebook Crawling Web & May Be Building Search Engine
- 13:26 - Conclusion
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