To start things off, I quickly covered the monthly Google webmaster report. Google also had some big unconfirmed update on or around October 28th. Google confirmed a search bug with top stories and search features starting on October 18th through October 28th. I provided one example of one site that got slammed by the Google spam update in October. Links might not be as important of a ranking factor in the future, Google’s John Mueller said. Google finally added Google Lens to the desktop search box. Google search added new ways to find deals in Google Search. Google is now testing the site name and favicons in the desktop search results. Google Search docs had some minor updates that may interest you. Google said duplicate content URLs in a sitemap file is not going to cause ranking issues. Google Search Console verified sites don’t get crawled faster or more. Google said sites do not need 200,000 words to be considered authoritative. Google said do not write content based off of keyword search volume lists. The Google Business Profile manager is now redirecting to Google Search. A brief study said that keywords in your local reviews do not impact your Google local rankings. Google Business Profile photo insights will be going away. Google Ads is killing off similar audience segments next year. Google Ads has a new policy update for government documents and official services. Google is showing on-time delivery, order accuracy estimates, and more in search ad snippets. Bing Image search is testing animated ads. Microsoft Advertising has updated its Google performance max import tool. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
Sponsored by BruceClay who has been doing search marketing optimization since 1996 and also has an amazing SEO training platform. Check out their Halloween SEO commercial, it is fun.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
For the original iTunes version, click here.
Search Topics of Discussion:
- November 2022 Google Webmaster Report
- Another Google Search Ranking Algorithm Update / Adjustment On October 28th?
- Google Search Features Bug Impacted Top Stories & Other Features On October 18th & 19th
- This Scraper Site Got Hit Hard By The Google Spam Update
- Google: Links Will Be Less Important As A Ranking Factor In The Future
- Finally: Google Adds Lens Button To Desktop Homepage Search Bar
- Google Search Adds New Ways To Find Deals While Shopping
- Google Tests New Site Name & Favicon On Desktop Results
- Changes To Some Of The Google Search Help Documentation
- Google: Having Duplicate Content URLs In Sitemap File Won't Likely Cause Ranking Issues
- Google Search Console Verified Sites Do Not Get Crawled More
- Google: No, Your Website Doesn't Need 200,000 Words To Be Considered Authoritative
- Google: Writing Content From Keyword Search Volume Lists Will Result In Mediocre Content
- Google Business Profile Manager Redirecting To Google Search
- Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says
- Google Business Profile Photo Insights Will Go Away
- Google Ads Similar Audiences Segments Going Away Next Year
- Google Ads Changes Policies For Government Documents & Official Services
- Google Showing On Time Delivery & Order Accuracy Estimates In Search Ads
- Bing Image Search Tests Animated Ads
- Microsoft Advertising Performance Max Import Tool Upgraded
Please do subscribe on YouTube or subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!
