This week in search, I covered a Google warning about using incorrect event markup on your pages, how it can lead to a penalty. Matt Cutts is upset with how Google doesn’t directly link to the ten blue links in the search results. Google’s Paul Haahr explains why AI is complex for Google and other companies. Google said they do not use time to first byte for search rankings. Google said measure you page speed based on when your users can first interact with the page. We have a new method for hreflang with the mobile first index, check it out. Google says your structured data should be visible on your page. Google featured snippets are still important for Google. Google is testing longer snippets a lot this week. Matt Cutts did want Google to treat underscores as separators. Google Trends added news, shopping, images and YouTube as data sources. Google added donate buttons to Google for Nonprofits knowledge cards. Google has audiobooks in their book search results now. Google Assistant now serves up local services providers. Google added a view all feature on desktop for Google Posts. I explained how to directly link people to leave your reviews on Google Maps. Google Finance launched a new design this week, many are not happy. Google is testing personal tab filter fo search results again. This week the search community honored Jill Whalen, Ross Dunn, Marie Haynes, Alan Bleiweiss and Jim Hedger. That was this past week in search at the Search Engine Roundtable.
Make sure to subscribe to our video feed or subscribe directly on iTunes to be notified of these updates and download the video in the background. Here is the YouTube version of the feed:
For the original iTunes version, click here.
Search Topics of Discussion:
- Google Will Penalize Your Site For Using Event Markup Incorrectly
- Matt Cutts Dislikes How Google Links To Search Results
- Google Engineer Cites Complexities Around AI Algorithms Explaining Themselves
- Google: We Do Not Use Time To First Byte For Search Rankings
- Google: Measure Page Speed To When Users Can Interact With Your Page
- Google Hreflang For Mobile First Index: Mobile to Mobile & Desktop to Desktop
- Google: Your Structured Data Should Match Visible Content
- Google: Featured Snippets Are Not Losing Their Appeal
- Google Often Tests Longer Search Results Snippets
- Matt Cutts Wanted Google To Treat URL Underscores As Separators
- Google Trends Adds News, Shopping, Images & YouTube As Sources
- Google Adds Donate Button To Google For Nonprofits In Search
- New Audiobooks In The Google Book Knowledge Cards
- Google Assistant Helps You Find Local Service Providers: Electrician, Plumber, Cleaner, etc.
- View All Google Posts On Desktop
- Direct Link To Write A Google Local Review For Your Business
- New Google Finance Has Launched, Dropping The Portfolio Feature
- Google Shows Personal Search Filter Tab To Some Users
- Jill Whalen - The Search Community Honors You
- Ross Dunn - The Search Community Honors You
- Marie Haynes - The Search Community Honors You
- Alan Bleiweiss - The Search Community Honors You
- Jim Hedger - The Search Community Honors You
Please do subscribe via iTunes or on your favorite RSS reader. Don't forget to comment below with the right answer and good luck!
This post was scheduled to go live today but was written earlier - I am currently offline today.
