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Google began rolling out the December 2024 core update yesterday. Google said more core updates will come more often in the future. We are still seeing Google search ranking volatility all week long, starting over the weekend. Google confirmed it had a short indexing bug causing new content not to be indexed. Google Lens also had a serving outage on Thursday. Google added FAQs around its site reputation abuse policy. Google’s CEO, Sundar Pichai announced there will profound changes to Google Search in 2025. Google is testing using Gemini 2.0, its new AI model, for AI Overviews. Apple Visual Intelligence is now out and includes ChatGPT and Google Search but not local. Google Search Console is rolling out a new date picker with 24-hour view, this comes after there being a bug with the old date picker. Google Search Console Insights has removed Google Analytics data. Google Search Console’s links report may have updated. Bing has rolled out Copilot within Bing Webmaster Tools to 10,000 users. Google added HTTP caching information to its crawling documentation. Google’s John Mueller said that sometimes over optimization drifts towards SEO spam. Bing has officially removed its cache link. Google Shopping is testing track price, save and share buttons on product details. Google is testing trending and popular with labels in the search results. Google is testing a new design for its search tools. Google Ads is testing video asserts for search campaigns. Google Ads is now beta testing negative keywords at the campaign-level for performance max campaigns. Google Ads is beta testing an AI report generation tool. Google Merchant Center and Shopping added documentation around the supported annotations and badges. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
- 0:00 - Introduction
- 1:01 - Google December 2024 Core Update Is Live - What Are We Seeing
- 1:58 - Google To Have More Core Updates, More Often
- 2:46 - Google Search Ranking Volatility Continues Post Core Update
- 3:09 - Google Search Having Indexing Issues Again
- 3:43 - Google Lens Serving Outage Yesterday
- 4:06 - Google Adds FAQs For Site Reputation Abuse Policy Including Moving Content
- 4:38 - Watch Google CEO Sundar Pichai Interview Say Search To Profoundly Change In 2025
- 5:13 - Google Is Testing Gemini 2.0 Powered AI Overviews In Search
- 5:45 - Apple Visual Intelligence Is Out With ChatGPT & Google Integration
- 6:20 - Google Search Console New Date Picker & 24-Hour View
- 6:35 - Google Search Console Performance Report Compare Dates Bug
- 6:47 - Google Search Console Insights Removes Google Analytics Data
- 7:02 - Google Search Console Links Report With Large Change In Links?
- 7:19 - Google Search Console Legacy Tools & Reports Has Been Removed
- 7:34 - Copilot Beta Now Bing Webmaster Tools For 10,000 Users
- 7:51 - Google Crawler Documentation Adds HTTP Caching
- 8:06 - Google: Sometimes Over Optimization Drift Towards SEO Spam
- 8:12 - Official: Bing Search Drops Cache Link
- 8:26 - Google Shopping Product Details With Track Price, Save & Share Buttons
- 8:49 - Google Tests Trending & Popular With Labels In Search Results
- 9:00 - Google Tests New Search Tools Design
- 9:18 - Google Ads Testing Video Assets For Search Campaigns?
- 9:35 - Google: Campaign-Level Negative Keywords For Performance Max In Beta
- 10:02 - Google Ads AI Generated Reports BETA
- 10:23 - Google Merchant Center / Shopping Annotations & Badges Documented
- 10:40 - Conclusion
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