Google's December 2024 spam update was completed yesterday at 2pm ET, but it had a busy and volatile week, burning through Christmas and the week. Google rolled out new AI-organized search results for restaurants. Google Ads is testing search ads without ad descriptions. Google Ads has a new policy that incorporates manual actions on the search side. Google Ads has a bug that turns on broad match. Google Ads new asset-level conversion data for Performance Max. Google Ads brand guidelines will be enabled for PMax campaigns. Google Ads brand controls overrides for shopping ads. Google Ads has a new brand report. Google Merchant Center relaxed some of its inconsistent language policies. Google Knowledge Panels added payment options. Google is testing a nearby stores map that loads local packs. Google had to provide its remedies to the DOJ for the antitrust case. Apple wants to be involved in that antitrust case, for the default search part. Googlers were working on Christmas. That was the search news this week at the Search Engine Roundtable.
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Search Topics of Discussion:
- 0:00 - Introduction
- 0:44 - Google's Big December 2024 Spam Update Finished Rolling Out
- 1:17 - Google December 2024 Spam Update Burns Through Christmas
- 1:27 - Google December 2024 Spam Update Deindexing & Deranking Some Sites Hard
- 2:15 - Google Search Rolls Out AI Organized Restaurant Results
- 3:14 - Google Ads Tests Search Ads Without Ad Descriptions
- 3:33 - Google Ads Policy Disapproves Ads Pointing To Sites With Manual Actions
- 4:38 - Google Ads Bug May Lead To Broad Match Quietly Being Turned On
- 5:08 - Google Ads New Asset-Level Conversion Data in Performance Max
- 5:22 - Google Ads PMax Campaigns To Brand Guidelines Enabled After January 20
- 5:49 - Google Ads For Performance Max Brand Control Adds Shopping Ads Override
- 6:11 - Google Merchant Center Now Allows Some Inconsistent Languages Across Site & Feeds
- 6:38 - New Google Ads Brand Report
- 7:12 - Google Knowledge Panels Gain Payment Options
- 7:32 - Google Search Nearby Stores Map Without Local Pack
- 8:05 - Google Offers Its Required Remedies In DOJ Antitrust Case
- 8:44 - Why Apple Wants To Be Involved In Google's US Antitrust Case
- 9:22 - Googlers Working Christmas & Christmas Eve (2024 Edition)
- 9:38 - Conclusion
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