Vlog #171: Lior Krolewicz On Being In The Special Ops & How Paid Search Has Changed

May 2, 2022 - 8:01 am 0 by

Lior Krolewicz

Lior Krolewicz is the founder and CEO of Yael Consulting, a marketing consulting company. I’ve known Lior from when he was based in Israel, he spoke at a previous SMX Israel event back in the day. We spoke about his history in the space, he has been doing this for all over a decade. Lior told us about his experience in the IDF, Israel Defense Forces, he was special forces, he was in the high performance teams. His time in the IDF did help him build his company, mostly around building the right teams. He even shared some stories about his time in the IDF.

Lior is very big into the paid search side, specifically Google Ads. We spoke a bit about the evolution of paid search over the years. Lior said you have a lot less control, it is easier to lose money these days, and Google is pushing more for automation. He said generally, the Google reps who give the bad advice are the smaller accounts but the larger accounts get some good Google Ads reps to help them.

Learn more about Lior Krolewicz on LinkedIn, @yaelconsulting or at YaelConsulting.com.

You can subscribe to our YouTube channel by clicking here so you don't miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don't want to miss - and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Spiked Friday - April 25th

Apr 27, 2025 - 8:45 am
Search Forum Recap

Daily Search Forum Recap: April 25, 2025

Apr 25, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Apr 25, 2025 - 8:01 am
Google Search Engine Optimization

Google: Image Streaming Is Not SEO Friendly

Apr 25, 2025 - 7:51 am
Google

Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch

Apr 25, 2025 - 7:41 am
Bing Ads

Microsoft Advertising Suspends Client Connection Requests Temporarily

Apr 25, 2025 - 7:31 am
Previous Story: Possible Google Search Algorithm Update May 1st With Rumbles All Week