Google's John Mueller posted on Twitter that he is looking at what webmasters and SEOs would do with voice search query data within Google Search Console. John wrote:
I hear folks asking about voice search data in Search Console often. Can you elaborate on what you want to see there? What's an example of such a query that would be useful?
So now, it is our responsibility to tell Google what we want to do with this data. If we don't, we might not get these filters in the Search Analytics report within Google Search Console.
Yes, we were promised it numerous times, dating back to 2016 but at least twice this year alone - so hopefully Google did the ground work for this and we are close to adding these filters?
But for now, you need to get back to Google on what you want to do with this data.
Here is John's tweet that you can respond to on Twitter:
I hear folks asking about voice search data in Search Console often. Can you elaborate on what you want to see there? What's an example of such a query that would be useful? pic.twitter.com/WOqS7aH4tP
— John ☆.o(≧▽≦)o.☆ (@JohnMu) December 7, 2017
Here are some of the early responses:
I believe just labeling voice searches would be enough. It would give insights to discover opportunities. I would like to know ho different are voice searches that arrive on my website compared to typed queries
— Pedro Dias (@pedrodias) December 7, 2017
Trigger would be whether the “featured snippets” show up with an answer. The searches could be split between commercial and conversational queries “what time is ‘x’ movie showing at ‘y’ location”
— Lauren C. Jones (@Lau_C_Jon) December 7, 2017
I’d like to see a categorization like you do for Rich Snippets in Search Analytics, this will be quite useful to run multiple analyses to understand search intent and website’s performance better
— Murat Yatagan 📈 (@muratyatagan) December 7, 2017
Clearly to 1) know if it's raining when they search 2) see how many users call their mother before visiting the site and 3) understand the connection between Minions fans and site visitors from Search. ;) pic.twitter.com/k70C27Oqe9
— Glenn Gabe (@glenngabe) December 7, 2017
In the first instance it would be useful to just filter voice as an alternative to web / image etc
— Dawn Anderson (@dawnieando) December 7, 2017
Keep the responses going!
Forum discussion at Twitter.