A user on WebmasterWorld forums started a thread in the WebmasterWorld forums claiming that Yahoo is starting an incentive program to encourage users to search on Yahoo.
He said he was in a meeting with "the Yahoo search team" and they said they are coming out with a new service named "Yahoo Incentivised Search."
The service will give you points for all searches done on Yahoo. Those points can be cashed in on featured Yahoo service/products.
This sounds a lot like the several Bing Rewards programs Microsoft tried in the past.
The rumors aren't all that unbelievable, although, I am not sure why he would have access to hear about this and write about it on WebmasterWorld. Typically, those types of meetings are under strict non-disclosure agreements and to post what you hear in meetings like this is a huge risk.
Do you think Yahoo will come out with a Yahoo Search Awards or Incentives program?
Forum discussion at WebmasterWorld.