Yahoo Restructuring: Search = Connections

Apr 11, 2012 - 8:13 am 2 by
Filed Under Yahoo News

Yahoo ConnectionsAs expected, Yahoo cut employees and restructured, and AllThingsD has the CEO's memo which discusses how the restructuring will look.

Yahoo is breaking themselves into three main groups; Consumer, Regions and Technology.

Yahoo Search, whatever is left of it, is part of Consumer. Consumer is then broken into three groups; Media, Connections and Commerce. Yahoo Search, whatever is left of it, is part of Connections.

Connection is being led by Shashi Seth, who is currently the Senior Vice President of Search & Marketplaces at Yahoo. Seth's role will expand well beyond and include more properties. Yahoo's new CEO explained:

Connections will be led by Shashi Seth, and include consumer businesses that connect and inform our users including Search, Communications and Social properties such as Mail, Messenger, Flickr, Answers, and more. The highest priority for Shashi and his team will be to think well beyond how users search, communicate and share online today. The Connections team is charged with fundamentally re-imagining how we design and deliver the next generation of these foundational Yahoo experiences.

FYI, Yahoo uses the term "connections" for your contacts within the Yahoo network. So search is falling under properties including Yahoo Mail, Messenger, Flickr, Answers and more.

Interesting times for Yahoo.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 25, 2025

Apr 25, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More

Apr 25, 2025 - 8:01 am
Google Search Engine Optimization

Google: Image Streaming Is Not SEO Friendly

Apr 25, 2025 - 7:51 am
Google

Google Mobile Tests Search Snippet With Blue URL & URL / Site Name Switch

Apr 25, 2025 - 7:41 am
Bing Ads

Microsoft Advertising Suspends Client Connection Requests Temporarily

Apr 25, 2025 - 7:31 am
Google

Google Search Behind The Music Generative AI Section

Apr 25, 2025 - 7:21 am
Previous Story: Google Search Results Centered? You're Not Alone